ETI Converting celebrated the grand opening of its new European headquarters in Getaria, Spain, on May 14, 2024. The event marked a significant milestone in the company’s global expansion and commitment to serving the European market.

The schedule brought together a distinguished group of guests, including suppliers, collaborators, existing clients, and potential customers eager to get a first-hand look at ETI’s latest technology. The program started with a presentation by Maxime Bayzelon, president of ETI Converting, who provided an overview of the company’s history and the strategic vision behind the European expansion. This was followed by a speech from Jokin Iruretagoiena, GM for Europe, and Szymon Ignarski, business development manager for Europe, who outlined ETI’s solutions and the possibilities unlocked by in-house coating capabilities.

“The grand opening of our European headquarters in Getaria marks another pivotal moment in ETI Converting’s global growth strategy,” said Bayzelon. “This state-of-the-art facility strengthens our commitment to providing exceptional service and support to our European customers. By fostering closer collaboration and streamlining operations, we are confident that this expansion will empower us to deliver even greater value and innovation to the European label printing market.”

The highlight of the event was a presentation of Cohesio, a versatile 26″ (670 mm) web printing, coating, and converting machine. The live demo showcased Cohesio’s ability to produce both linerless labels and standard pressure sensitive labels with a swift and effortless machine setup change.

The day concluded with a celebratory cocktail reception providing guests with the opportunity to connect, network, and explore the endless possibilities offered by ETI’s equipment.

The grand opening of the new European headquarters served as a testament to the growing traction that the company’s equipment has in the European market. With a dedicated team, a strategic location, and a commitment to service, ETI Converting is poised to empower European label printers and converters to achieve new levels of efficiency, flexibility, and profitability.